Yamaha Corporation of America ‘Customer Experience Group’
Wednesday May 3, 2017
Wednesday May 3, 2017
sara@aigaoc.org Join us as the Yamaha Corporation of America ‘Customer Experience Group’ shares the inside story of what it is like being a small in-house agency tasked with representing the world’s largest musical instrument and audio brand. See how they have developed a data-driven approach to campaign ideation and execution, evolved the agency structure to align with their internal client base, defined and implemented a corporate style standard, and basically became rockstars along the way.Date and Time
6:30 PM - 8:00 PM PDT
6.30 p.m. - 8:00 p.m.Fees/Admission
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