Marketing Assistant - Part Time

Under general supervision, performs entry-level public relations work in support of the City’s public information and community outreach strategies; assists with the advertising, marketing, and promotion of City events and recreation programs; and does related work as required.

DISTINGUISHING CHARACTERISTICS

The Marketing Assistant is an entry-level classification that assists the City Manager’s Office with responsibility for marketing, promoting, and communicating City services. The Marketing Assistant is distinguished from the Marketing Specialist in that it has lesser responsibility for the development and implementation of marketing and communications programs, budgeting, and policymaking decisions. Work in this classification requires a lower level of discretion and less independent judgment in creating promotional and information material than the Marketing Specialist.

The duties listed below are intended only as illustrations of the various types of work that may be performed.   The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.

1. Writes articles, feature stories, and news releases covering the City’s activities and drafts statements and special reports. 
2. Writes, designs, and lays out a variety of material to advertise and promote City events and recreational activities, such as publications, newsletters, pamphlets, booklets, bulletins, reports, posters, exhibits, displays, banners, electronic reader boards, flyers, awards, certificates; proofreads and edits for correct grammar, punctuation, spelling and tone.
3. Markets, advertises, and promotes classes and all other recreation programs by assisting with the production of the quarterly Buena Park Today City News and Activity Guide. 
4. Develops and manages content of the City’s website and social media sites; assists departments with developing and analyzing marketing plans and strategies and makes recommendations that fit the department’s needs and are within the City’s guidelines and standards. 
5. Coordinates and monitors the work of professional advertising and print services; ensures that contract work is done on schedule and in accordance with the terms of the agreement.
6. Coordinates co-sponsored classes and special events as needed; may perform public speaking at various programs and events.

Knowledge of:

Public relations methods and techniques; effective outreach, advertising, and marketing strategies; principles and practices of maintaining content on websites and social media; principles and techniques used in establishing and maintaining strong community relations; fundamentals in writing, composition, layout and production for mass media communications; methods and techniques of planned sports and recreational activities suitable for children, youth and adults; budget monitoring; basic mathematics; correct use of English usage, spelling, grammar, and punctuation; editing and proofreading techniques; and effective customer service techniques.   

Ability to:

Plan, organize, market, various City events; prioritize, coordinate, and complete projects within tight schedules and competing deadlines and priorities; work independently as well as within a team environment; maintain accurate records and prepare reports; communicate effectively both orally and in written form utilizing a journalistic and technical writing style; translate ideas and write reports, news releases, and related data in a creative, clear, and concise manner for broad public appeal as well as specialized audiences; generate new and imaginative ideas; relate effectively to a diverse population; prepare and deliver effective oral presentations; maintain confidentiality of sensitive and privilege information; establish and maintain effective working relationships with supervisors, co-workers, volunteers, participants, and the public; exercise good judgment, flexibility, creativity and sensitivity in response to changing situations and needs; operate a computer and graphic design programs including Adobe Illustrator, InDesign, Photoshop, MS Office, Twitter, Facebook, and other programs and forms of social media. 

EDUCATION/TRAINING/EXPERIENCE

Associate’s Degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications, Journalism, or a related field. One year of experience in public relations, which includes marketing, writing, and editing, is required. Additional relevant work experience may substitute for the educational requirement.

LICENSES/CERTIFICATES/SPECIAL REQUIREMENTS

Valid Class C California driver license, acceptable driving record, and evidence of insurability are required.

Ability to travel and attend city functions, meetings, events, and conferences.

APPLICANT INFORMATION/EXAM WEIGHT

TENTATIVE TESTING SCHEDULE
ORAL EXAM: Thursday, March 12, 2026

Applicants must submit a City application online through the Human Resources Department web page at www.buenapark.com/hr. Applications may be accompanied by a resume describing experience, education, and training in relation to the requirements of the position, however, resumes will not be accepted in lieu of a completed City employment application.

All applications will be reviewed and only those candidates determined to be most qualified on the basis of experience and education, as submitted, will be invited to participate in the selection process. The selection process may include but is not limited to an oral interview and/or written exams and oral presentations. Successful candidates will be placed on the employment eligible list from which hires may be made. An eligible list is valid for up to one year unless exhausted sooner.
 
The City of Buena Park is an Equal Opportunity employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status or disability.
 
Americans with Disabilities:

Applicants with disabilities who require special testing arrangements must contact Human Resources.  If you have a disability for which you require an accommodation, please contact Human Resources at (714) 562-3515 no later than 5 business days before the test date.

Fingerprinting:
Applicants who are selected for hire are fingerprinted during the pre-placement processing period. All fingerprints will be processed with the Department of Justice to verify criminal records or absence thereof.

Physical Examination:
Employment offers are conditional based, upon the successful completion of a medical examination which may include drug and alcohol screening. Physicals are performed by the City's designated physician at the City's expense.

The City of Buena Park Alcohol and Drug Abuse Policy requires that all applicants undergo drug and alcohol testing prior to employment.