Social Media Marketing For Business (Optional Facebook Hands-On Workshop)

Description

NOTE: You can sign up for Part 1 only or you can sign up to attend both sessions

Part 1 Social Media Marketing for Business

9:00am - 10:15am
There is no fee to attend Part -1 In this introductory session, we will review best practices, strategies, real world examples and offer ideas to show you how Social Media Marketing is a cost effective marketing tool.

We will discuss:
• What social media marketing really is and why use it
• Introduction to social media channels and how to evaluate what’s right for your business or organization
• How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
• How to create valuable content for your social media marketing campaigns and time management
• How to balance social media marketing with email marketing and your other marketing efforts.

Part 2: Facebook: Hands-On Workshop

10:45am - 2:00pm Cost to attend Hands-on Workshop: $139 (includes lunch)

How can you Stand-out on Facebook?

Organic reach on Facebook has changed. Posting and simply having a business Page is no longer enough for your business. In this introductory workshop will help you understand how to use Facebook Pages for business. Plus we will discuss strategies the can help your business Stand-out and help improve the reach of your posts on Facebook.

Bring your Laptop

You will have time to work on your Facebook page while we help you.

Facebook Hands-on Session includes:
• The importance of building "Likes"
• Strategies for building "Likes"
• Using Simple Facebook Ad Campaigns and why you need to budget for them
• What's new on Facebook
• Facebook Page best practices
• Cool apps you can add to your page
• Content and posting ideas to create engagement
• Round table discussion
• Real world examples of successful pages
• Time for hands-on activities and review

We will supply:
• wireless internet connection
• expert instructors
• step-by-step curriculum
• lunch (only for those signed up for the bootcamp session - Part 2)

You need to supply:
• IMPORTANT: you will need to have a Facebook account set up prior to the workshop. If you do not have a Facebook account, you can sign up at www.facebook.com. Please bring your user name and password to access your Facebook account. NOTE: you only need one account to access all areas of Facebook including your business pages.
• A fully charged working laptop with WiFi capability
• Power cords for your laptop
• Images you wish to post
• Your company logo
• Paper and pen for taking notes

Hands-on Workshop participants must bring a working LAPTOP with wireless Internet connection and have a current/up to date browser and OS. You must be familiar with your laptop and know how to access the Internet using your laptop's wireless connection. Tablets and iPads should not be used. No time will be spent to trouble shoot laptop issues.

Refund policy: Attendance to the Hands-on Workshop Session/Part 2 is by paid admission only, and is specifically associated with this date and venue. Registration/payment for Hands-on Workshop /part 2 can not be transferred, traded, substituted or refunded. Once you have registered and paid for Part 2, NO refunds will be issued. Registrants for Part 2 that subsequently can not attend the paid event, for what ever reason, will not have the cost of the event refunded, traded, and or credited, your paid admission will simply be forfeited if you can not attend.

A portion of the proceeds will benefit SCORE OC!

Space is limited.