SCORE: Social Media Made Simple & Leveraging LinkedIn

Date and Time

Monday Feb 9, 2015
6:00 PM - 9:00 PM PST

Feb. 9, 6 p.m.

Location

Los Alamitos Branch, Orange County Public Library, 12700 Montecito, Seal Beach

Fees/Admission

No charge!

Contact Information

714-550-7369

SCORE: Social Media Made Simple & Lev...

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Description

You've probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

What social media marketing really is and why use it
Introduction to social media channels and how to evaluate what's right for your business or organization
How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
How to create good content for your social media marketing campaigns and time management
How to balance social media marketing with email marketing and your other marketing efforts.

We will also take a deep dive into LinkedIn and show you how to mine it for new contacts and new business. Executives from all of the Fortune 500 companies are on it, and many even use LinkedIn for recruiting and hiring. But it's not just for the big guys! LinkedIn is a valuable resource for small businesses because you can grow relationships and drive new business. We'll show you how to put LinkedIn to work for you with tips and tricks to mine it for new contacts and ultimately new business.