SCORE: Grow Your Business With Email Marketing

Description

This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and video. We’ll take a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more, like:

• What Email Marketing is and how it works
• How to grow your email contact list
• How often to send
• Subject lines
• Content
• Real world examples of other businesses doing it well
• How to reduce unsubscribes/spam complaints
• How to leverage social media

We will also discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. All levels are welcome (even if you haven't tried email marketing yet). Those who have been doing email marketing for years have walked away with new ideas.