SCORE: Email Marketing, Simple Strategies for Success

Date and Time

Tuesday Mar 17, 2015
5:30 PM - 8:30 PM PDT

March 17, 5:30 p.m.

Location

Aliso Viejo Branch, Orange County Public Library, 1 Journey, Aliso Viejo. Allow extra time for parking.

Fees/Admission

No charge!

Contact Information

714-550-7369

SCORE: Email Marketing, Simple Strate...

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Description

This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing. We'll take a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more, like:

What Email Marketing is and how it works
60 Ways to grow your email contact list
Mobile-friendly Emails
Email Marketing Trends
How often to send
Subject lines
Content
Real world examples of other businesses doing it well
How to reduce unsubscribes/spam complaints
How to leverage social media

We will also discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. All levels are welcome (even if you haven't tried email marketing yet). Those who have been doing email marketing for years have walked away with new ideas.