SCORE: Email Marketing for Success

Description

Part 1: Email Marketing for Success:
Newsletters & Announcements
At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or non-profit seeking to make their email newsletters more effective.
 
Part 2: Mobile Marketing Solutions
Mobile activity accounted for 34% of Black Friday purchases in 2013. Is your business ready to take advantage of mobile marketing craze? In this session, we'll explain why you should care about mobile marketing, how to get started and what steps you need to take to prepare your website, social media and business for success. Just having a mobile ready website is not enough, we'll also take a dive into mobile apps and how they can help promote your business connect with your audience use the one tool they don't leave home without.