Marketing Kicked up a Notch

Description

This interactive seminar reviews the fundamentals of marketing, specifically the definition and cycle of marketing, sales drivers, buying funnel and value creation. We will then switch to group exercises to understand how these principles can work for you.

What you will learn:
• How to identify and connect with the target audience. We will select businesses from the audience and build the customer profile that represents your target audience.
• How to convert your marketing message to consumer solutions and benefits. We will select businesses from the audience and define their products and services in terms of solutions and benefits, especially emotional benefits.
• We will define consumer reasons to believe. We will select businesses from the audience then create consumer reasons to believe.

There will be time for questions. You will leave with a clearer picture of how great markers utilize these tools to build their businesses. You will be able to utilize these same tools to build your business. This is ideas and energy, not money.

John Pietro of SCORE presents this workshop. John has over 40 years experience in Marketing, Advertising and Promotions. He has been an Executive for Corporations like Wendy's, Denny's, worked for large advertising agencies like Omnicom and has been an entrepreneur operating his own agency AMP for twelve years. He worked on the famous Where's The Beef Campaign while at Wendy's. He has been a teacher, coach and motivator of people for years. He has built and executed successful marketing programs for clients for many years.