Statewide Business Community Launches PSA to Encourage Vaccinations
“Do It For” PSA launches as state expands vaccine eligibility to all residents 16 and older
California’s business community has released a new public service announcement (PSA), called “Do It For,” which will air statewide on TV, radio and social media, reaching millions of California residents in both English and Spanish, encouraging them to get vaccinated when it’s their turn.
“The key to opening up California’s economy safely and responsibly is to get every Californian vaccinated,” said Allan Zaremberg, president and CEO of the CalChamber.
“Over the past year, the business community has invested hundreds of millions of dollars to protect employees and customers, while dealing with unpredictable openings and closings, capacity limitations and other economic disruptions. Our efforts helped slow the spread, and now we’re stepping up to be part of the solution in ending this pandemic by encouraging our employees and the general public to get vaccinated and help their local businesses and schools get back to normal,” the coalition said. Read More